HOW MEDIA IS HELPFUL

Architects are becoming increasingly interested in digital media. Digital media make extensive use of digital technologies to address questions regarding the relationship between actual and virtual environments, and actively pursue alternative forms of architectural and urban space.

Media deal with electronically based methods and techniques of design and construction, thus questioning traditional formal, material, and programmatic aspects of architecture. Generally speaking, media have two aspects: virtual reality and digital fabrication.

Virtual reality utilizes various animation softwares, such as Maya, softimage, 3D Studio Max/Viz, and Form Z, in order to speculate about new kinds of space. On the other hand, some of these programs can also be used to build models through laser cutters and ultimately to fabricate structures.

 If you are interested in media, it is obvious that you will need to show in your portfolio evidence of interest in and understanding of, CAD software, theories of virtual environments, and so on. Even more importantly, your portfolio may primarily have a digital format, while demonstrating interest to pursue research agendas in digital design and fabrication.