EFFECT OF AUDIENCE ON YOUR PORTFOLIO

Audience as you can see, the message of your portfolio will change depending on the next intended phase of your career. The most important thing to remember is that your message, may remain the same during a particular phase of your career, the audience for your work may change dramatically.

In many cases you yourself may want to use the portfolio to change your environment sometimes dramatically if you are thinking of changing countries or continents to get into graduate school, a postgraduate programme or an architectural office. Your portfolio will need to show not only the message what you already do well but how what you do well might fit into the world of the people who will be looking at your work.

You need to understand your audience and its conventions before you prepare the portfolio. If you do that you will have the best chance possible to communicate appropriately. As the audiences for your portfolio will definitely have a significant impact on the format and content of the portfolio.

The fourth and most important rule for making the portfolio is therefore to understand THE AUDIENCE.

To help you understand this is a little better, here are some of the most common types of occasions for which you will need to prepare a portfolio.